Importance of Keywords

What are Keywords? They are words that help people searching the internet for information, find what they are looking for and they also help marketers connect their website to potential customers.

Google, and the other search engines use keywords to index the content of a website.The search engines collect data about the site and the keywords help them to index the site, and that is how the search engines are able to take you to the pages you are looking for, by the keywords used in the content of the website.

By making the right choice of keywords you make it easier for customers or people searching those keywords to find your website. If you do the necessary research on the possible keywords people are typing in Google or the other search engines, it will help you discover what is a profitable niche and what isn’t.

When you are planning a website, you must decide on what subject or niche you are going to promote. Once you have done that, and decided on the products you are going to promote, then you must ask yourself the question “if anyone is going to find my website what is the question they must ask Google”, or the other search engines, to enable them to find the site. Also decide on the other relevant keywords people would use to find what you are promoting.

Than you must research these keywords and decide if they are too popular or not. The more frequently a keyword is used, the higher the competition is, to get ranked in Google and the other search engines. It is a balance between the keywords being too popular or no-one searching for those keywords.

If you want to become an Affiliate Marketer, you will find keywords are extremely important, and for many reasons. Affiliate marketers are promoting other peoples products, so will use keywords to draw the necessary traffic to their site in order to sell whatever product they are promoting. Generally Affiliate Marketers also use Pay Per Click advertisements, articles, emails, blogs, tags and other methods to draw web traffic and keywords pay an equally important part in all that.

When someone types words into the search box of Google or other search engines, the search engine uses the words typed as the most important factor in determining which pages or websites will be displayed and what order.

For instance if you type the words ‘cat food’ into the Google search box bar, Google will bring up pages that relate to cat food, and not rabbit food, dog training, or even cat litter. It might also give you pages that are related to the keyword used, like pet food, or food for cats. It is going to give you results that are relevant to the keywords you typed into the search bar.

If you are promoting products in a particular niche it is very helpful if you can embed the keyword you are using in the URL or website address, as well as in the content of the site.  For instance, if it is available, a good URL to promote cat food could read, or

Remember that the higher the rank the more people will find your site. You are aiming for page one in Google as most people making a search will give up at page four. I am quoting Google because I have found now that Google is without doubt the biggest and most powerful search engine of all the search engines.

Keywords have become so important to an affiliate marketer that many tools have been developed to help the marketer make the right decisions in getting the best keywords for the niche they are promoting. Some of these tools are free, like Google Keywords Tool, which is an excellent tool, and some you have to purchase, like Wordtracker. They are all of a similar ilk, and if you are a newbie I suggest you stick with Googles Keyword Tool as it is excellent and it is free.

You will need to sign up to a Googles Adwords Account or a Gmail account to fully access the Google Keywords Tool, but again those are free, and as you will get a deeper search into the keywords you are wanting to use in your website, it makes the effort of signing up worthwhile.

When I first thought about this blog post I was going to add ‘ and how to use the Google Keyword Tool”, but soon realized that the importance of keywords is actually a very big subject and so I will do a further blog post on Google Keywords Tool and how to use it.

Below find a link that lead you to a very quick You-tube video by Tom Parker on how to use the Google Keyword Tool. Next blog post will be going deeper into Keywords and how to use the keyword tool to drill down into keywords where the competition isn’t so great, which will help you get your website more highly ranked in Google and I will also include further You-tube videos which will clarify this subject for you.Google Keyword Tool Quick and Easy Tutorial by Tom Parker

About admin

I was born in Zambia,educated in Cape Town, South Africa and emigrated to the United Kingdom in 1970. I came to marry my husband, whom I had met in Cape Town, we have been married for over 40 years and have 3 children and 2 grandchildren of whom we are very proud.
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