This is a very important area to conquer in your quest to earn money on line as an affiliate. Up to now we have discussed how to choose the right niche, how to find the right keywords, how to write your own content, but all of that is of no importance if the product you are choosing doesn’t deliver all it promises.
I have recently purchased a product myself, and am also promoting it, it promises how to get more visitors to ones website and how to build ‘the list’. That of course is an area where I am battling, so it was answering the question I was seeking answers for. Mack Michaels, the vendor, declares that he has made a great deal of money from being an affiliate marketer, over $6,525,657.88 in the last two years, and that is his net amount, so refunds and tax have been deducted.
Mack Michaels maintains that he is very careful which products he promotes, he doesn’t believe in wasting his valuable time on products that are just ‘slapped together,’ his terminology. He very worryingly says, that although Clickbank has a great number of products to choose from, more than 13,849, that is the number of products at the time Mack Michaels made this report, that 90% of them are very poor in quality, so doing due diligence is essential, or be prepared for a great many refunds.
If you don’t do due diligence and promote poor quality products, your readers will lose their trust in you and your blog may suffer as a consequence. On the other hand if the product is of good quality, and it solves the question that your readers are asking, than your blog will be greatly increased as a result.
You must know the question people are asking in your niche. My question is not just getting more people to my website, that is important, but how to get people to optin to my optin form so I can start to build a list, which is the foundation stone of affiliate marketing.
That is why I was interested in Millionaire Society, interested enough in joining the membership site, paying a monthly fee for the privilege, because Mack Michaels said he would be continuously giving unique ideas to help one achieve this goal. So far he has been true to his word, and the solutions are unique, and they do work. He promises good support, and I can vouch for the fact that every email I have written to him, has been answered immediately, and my problem sorted. That alone is excellent, because I have purchased products in the past, where I have written to the vendor, and he hasn’t replied, I have written again, but if I get no reply within ten days, then I apply for a refund. If anyone is interested in the Mack Michaels product Millionaire Society than click the link coloured yellow.
I must say that is the beauty of dealing with Clickbank, they have always refunded my money with no bother at all.
The quality of the product isn’t always easy to assess, I always read up the reviews and thought that was a good guide, but now I realize that some of the reviews may be just another person trying to promote that product. If you can find customers comments on the product that probably is a good indication to the overall quality of the product, but again these can be falsified. I have noticed lately that people are giving short video reviews, that is a good idea, but I guess even these can be falsified. I don’t know how Mack Michaels finds out about customer support, surely he will only get that if he has actually bought the product, maybe that is what he does.
If you go to Clickbank, and click on the niche you are wanting to promote, don’t forget to look at the gravity stats. They mustn’t be too high ( the product will be so popular you won’t be able to compete, and they mustn’t be too low – which means no one is interested. Above 25 and less than 100 was a rule of thumb that I read somewhere. But for Millionaire Society I wasn’t interested in the gravity, as I wanted the product, it answered my question, and if I can promote it, that is a bonus. Check out the sales letter, see if it is a product you actually want to buy, that is always a good indication. Mind you some very poor quality products have great sales letters, so don’t be fooled. Read as many reviews as you can, especially look for ones that tell you of the pros and con. If they are honest there will always be cons to every product and an honest reviewer should give the cons as well as the pros.
One online marketer suggested that if you decide on your niche, that you run three different products, two digital and one physical, I thought that was quite a good yardstick, if you were in a niche that allowed you to do so. For example he was promoting a course on ‘guitar chords’, and ‘how to read music quickly’, and then promoting a guitar for sale. I really liked that, as music is a passion in my life, but it would be a keyboard rather than a guitar. All three products were from different sources, Amazon was where he found the guitar to promote. Amazon doesn’t pay good commissions, but he maintains that people prefer to buy physical products rather than digital, and I can see that. One day I will give that idea a try.
Your blog must be centered around the product you are promoting, it’s no use having a blog on Internet Marketing and then trying to sell products to do with Music, your readers won’t be interested. So choosing the right affiliate products is essential to the success of your campaign.Beware of any thing that promises instant riches, especially the software that promises with one click of the mouse your computer will turn into an ATM machine. Beware of paid actors, and flash cars, and Clickbank payment statistics, as I understand they can all be manufactured using photoshop software. Someone remarked that it is like swimming with the sharks, and I think that is a fair picture.
I know I am pointing out the negative aspects of many products on Clickbank, but one gets a little jaundiced when all the sales videos says the same things. However there are good products out there, and if you do due diligence you will find them. The other thing to remember, physical products sell better than digital, so if you are hesitant about the problems of digital products, we all own physical products that we enjoy, that can be found at Amazon, and this could well be a starting point, a physical product that you know well, and can give all the pros and cons about it.
That concludes this blog post, I do hope that you have a clearer idea of how to go about selecting a product to promote. I know I have quoted Mack Michaels rather a lot, but then I have been listening to what he has to say, and I guess it made sense to me, and I do hope it does to you. My next blog post will discuss how to choose a product using Clickbank Marketplace and also the benefits of a physical product from Amazon, even though commissions are much lower.